Colgate Total Advanced Whitening Toothpaste

Colgate Total Advanced Whitening Toothpaste (also marketed as Active Prevention+ Whitening in some regions) is a multi-benefit paste designed to remove existing surface stains and help prevent new ones while fighting bacteria that lead to oral health problems. With a high concentration of cleaning microparticles, it delivers up to six times better stain removal compared to standard fluoride toothpaste after about six weeks.

• Stannous fluoride (antibacterial & anticavity): helps reduce plaque, fight gingivitis, protect enamel, and prevent cavities

• Stabilization system: patented tech protects the fluoride to deliver up to 24 hours of antibacterial protection, even between brushings

• Hydrated silica abrasives: polish teeth and remove stains gently. Whitening toothpastes can be more abrasive, but the silica used here is geared toward polishing without over-wearing enamel

• Other ingredients include sodium fluoride, glycerin, arginine, calcium pyrophosphate, zinc citrate/oxide, SLS, and flavor agents—each contributing to cleaning, taste, and consistency.

Colgate’s clinical trials demonstrate significant benefits. With twice-daily brushing for four weeks, users experienced:

• 3× greater reduction in bacterial plaque vs non‑antibacterial fluoride toothpaste.

• 24-hour germ control

• Improved gum health, fresher breath, enamel protection, tartar control, and reduced sensitivity.
  Using it alongside Colgate Total toothbrush and mouthwash boosts protection up to 15× greater within one week.

Depending on locale, the toothpaste may offer 12-hour germ protection (e.g., Saudi Arabia, South Africa) and uses a blue paste that foams richly to clean deeply.

• Not for children under 6; supervise kids 6–12 and use only as directed.

• Contains SLS, which can irritate those with sensitive gums, though the formula aims to minimise such effects.

• Brushing gently, twice per day, helps prevent enamel wear—similar to other whitening toothpastes.

   Colgate Total Advanced Whitening is a powerful all-in-one toothpaste: it whitens, fights 7–8 oral issues (like plaque, cavities, tartar, sensitivity, and bad breath), and delivers long-lasting antibacterial protection. Ideal for adults wanting daily whitening with whole-mouth protection, though those with sensitive networks or gum issues should monitor tolerance and may consult a dentist.